Words by Lorel Scott, Co-Founder of StartupStarter
Featured: Shontay Lundy
Shontay Lundy’s inspiring journey as a minority black founder is nothing short of exceptional. Her dedication to entrepreneurship and her unwavering commitment to creating products that meet the unique needs of people of color has truly set her apart as a visionary leader in the beauty industry.
Born and raised in the Newburg, New York by way of Miami, Florida, Lundy began her career in corporate America before realizing her true calling as an entrepreneur. Her passion for innovation and her desire to make a difference in the world led her to create Black Girl Sunscreen, a company that is dedicated to promoting sun safety and making sun protection accessible to everyone, regardless of skin color.
Lundy's mission to create sun protection products that cater to the needs of people of color is truly groundbreaking. She recognized a gap in the market and worked tirelessly to fill it, and the success of Black Girl Sunscreen is a testament to her unwavering commitment to inclusivity and representation.
Her dedication to diversity and inclusivity is reflected in everything she does. Her products are formulated with natural ingredients and free of harmful chemicals, and they blend seamlessly into darker skin tones without leaving a white cast. Her tagline, "Sunscreen made by women of color for people of color," speaks to her commitment to representation and inclusivity and her leadership in the beauty industry has not gone unnoticed. She has been recognized for her innovative approach to business and her unwavering dedication to her customers. Her work has been featured in several publications, including Essence, and Black Enterprise, Business Insider and she was named to Forbes' Next 1000 in 2021.
Featured: Shontay Lundy
As a speaker and mentor, Lundy has been a vocal advocate for diversity and inclusion in the beauty industry. She has inspired countless entrepreneurs, particularly women of color, to pursue their dreams and make a difference in the world.
In a world where representation and inclusivity are more important than ever, Shontay Lundy's work with Black Girl Sunscreen serves as a powerful reminder of the impact that one person can make. Her dedication to creating products that cater to the unique needs of people of color has set a new standard for the industry, and her success is a true inspiration to us all.
As part of the season 2 cast of "Founding In Color," an inspiring and powerful series that highlights the stories of Black and Latino entrepreneurs, offering insights and advice for others who are following in their footsteps – Shontay Lundy is just one example of the many entrepreneurs who are featured in the series, sharing their personal stories and offering insights into the challenges of entrepreneurship. The series is presented by Comcast NBCUniversal LIFT Labs who are committed to supporting entrepreneurs from all backgrounds, and the creation of "Founding In Color" is just one example of their commitment to diversity and inclusivity in the startup community. This series can be streamed on the Peacock TV app on your IOS or Android device or streamed on-demand through Black Experience on Xfinity.